Choosing a company name is an important decision that can have long-lasting implications. Get it right and you’ll have a strong foundation on which to build your brand. Get it wrong and you may find yourself stuck with a name that doesn’t reflect your business or one that is difficult to market.
To help you choose a great name for your business, here are 15 mistakes to avoid:
1. Don’t choose a name that is hard to pronounce or spell:
One of the first things you should consider when choosing a name for your business is how easy it is to say and spell. If your company name is difficult to pronounce or spell, it will be hard for people to remember and find you online.
2. Don’t choose a name that is too long:
Another thing to keep in mind is that shorter names are usually easier to remember than longer ones. So, try to keep your company name as short as possible. You can use online tool for name generator for company
3. Don’t use made-up words:
While made-up words can be eye-catching and memorable, they can also be confusing for people who don’t know how to pronounce them or spell them. If you do go with a made-up word, make sure it is easy to say and spell.
4. Don’t use jargon:
Jargon is another thing to avoid when choosing a company name. While it may be industry-specific language that is understood by those in the know, it can be confusing for people outside of your industry.
5. Don’t use insider jokes:
While you may think an inside joke would be clever, chances are it will go over the heads of most people. And if they don’t get the joke, they may not take your company seriously.
6. Don’t copy other companies:
While it may be tempting to choose a name that is similar to a well-known brand, it is important to choose a unique name for your company. Not only will this help you avoid any legal issues, but it will also help you establish your own identity.
7. Don’t use offensive language:
Avoid using any language that could be considered offensive or inappropriate. This includes profanity, racial slurs, and anything else that could be seen as offensive.
8. Don’t use too many words:
As we mentioned before, shorter names are usually easier to remember than longer ones. So, try to keep your company name to two or three words at most.
9. Don’t use trends:
While it may be tempting to choose a name that is trendy or hip, it is important to choose a name that will stand the test of time. Trends come and go, but a strong name will last for years to come.
10. Don’t use your personal name:
While it may be tempting to use your own name, it is important to consider how your company will be perceived if you do. If you choose a personal name, make sure it is a good fit for your business.
11. Don’t use geographic locations:
Unless your business is specifically tied to a certain location, it is generally best to avoid using geographic locations in your company name. This can limit your growth potential if you ever decide to expand beyond your current location.
12. Don’t use numbers or symbols:
Numbers and symbols can be confusing and difficult to remember. So, unless they are absolutely essential to your company name, it is best to avoid them.
13. Don’t use made-up words:
While made-up words can be eye-catching and memorable, they can also be confusing for people who don’t know how to pronounce them or spell them. If you do go with a made-up word, make sure it is easy to say and spell.
14. Don’t use offensive language:
Avoid using any language that could be considered offensive or inappropriate. This includes profanity, racial slurs, and anything else that could be seen as offensive.
15. Don’t use too many words:
As we mentioned before, shorter names are usually easier to remember than longer ones. So, try to keep your company name to two or three words at most.
Conclusion:
There are a lot of things to consider when choosing a company name. But if you keep these tips in mind, you should be able to choose a strong, memorable name for your business.